Every sector of the economy is affected by the evolving technology and trends. No one wants to do manual, repetitive work any longer. Everybody is searching for technologies that will enable them to automate their company duties.

One such technique that is quickly taking the marketing sector by storm is marketing automation. Not all marketing automation tools are cost-free or simple to use. But one of the top open-source marketing automation systems that may undoubtedly meet your needs is Skyhook ERP.

There’s always another viewpoint available. For your company, marketing automation can be incredibly advantageous. Few people still question or reject the necessity of marketing automation, nevertheless. Before we continue to learn, it is crucial to clarify this misunderstanding.


What Is Skyhook ERP Email Marketing?

An open-source marketing automation tool called Skyhook ERP Email Marketing aids internet firms in automating time-consuming marketing processes including lead generation, contact segmentation, marketing campaigns, lead scoring, etc.Skyhook ERP helps sales and marketing teams to bring open-source marketing automation back to the center of their stack. It gives them immense power to create a more personalized experience for audiences across all the digital platforms and channels. Since it’s an open-source tool, it is a free, flexible, and versatile tool built according to the needs of modern marketers.

Why Is Skyhook ERP Email Automation So Popular?

The expense of marketing automation solutions is the primary factor in the marketer’s ignorance when it comes to these products. It is inevitable that not all marketers and organizations will be eager to shell out a lot of money for a particular technology.This is one of the biggest advantages of using Skyhook ERP as your marketing tool. Skyhook ERP, being an open-source marketing automation tool is free and it is packed with several features. Skyhook ERP features include easy-to-build email campaigns, personalized messages, A/B testing, abandoned cart recovery, tracking, and measuring results.

14 Features That Prove Skyhook ERP Is The Best Open Source Marketing Automation Software

1. Lead Generation And Contact Scoring
Lead generation is one of the most important jobs for every business. If you don’t have leads, who would you target or persuade buying your product?
Here, Skyhook ERP’s lead generation and contact scoring features come into play.
We can use Skyhook ERP forms, focus items, tracking scripts for lead generation and assign scores. This can be done on the basis of lead’s behavior and activities on the website like page visits, reading an email, opening an email, etc.
Once you have analyzed and assigned scores to the leads, you can segregate them into different segments.
Lead scoring helps you generate more targeted, personalized, and relevant content that the customers can relate to. 78% of U.S. consumers say that personally relevant content boosts their purchase intent.

2. Campaign Building
The best thing about Skyhook ERP is its campaign builder. It allows you to create campaigns or workflows with several decisions, conditions, and actions. All of these workflows are well displayed and easily understandable that no one faces an issue while understanding the working of the campaign.
You can simply use the drag and drop feature, select & add conditions, actions, decisions and give them a suitable name. For example, if you are creating a campaign for abandoned cart recovery. You can add an action of sending an email reminder to cart abandonment. Then you can add a condition such as when they open an email, check if they’re eligible for a coupon code. If yes, send an email with the coupon code after a few days. The created campaign looks something like this in the Skyhook ERP CRM.

3. Contact Segmentation
Segmentation helps you divide your customers into specific groups based on different criteria such as age, gender, location, company size, income, etc.
With Skyhook ERP, you can also perform customer segmentation to create highly converting and targeting campaigns. Skyhook ERP collects the users information through automated forms and pop-ups which can be used to create campaigns that offer what exactly a user needs.
By selecting the relevant field in your marketing automation software-Skyhook ERP, you can easily get the segmented list of all those customers who match the selected criteria. Then you can pitch the campaigns you created for them.

4. Focus Items
Focus Items is a good feature that helps out merchants in different ways such as increasing their traffic on a specific page. It helps merchants to capture and increase the number of leads.
Focus Items let a merchant select what they want to focus on like data collection, displaying a notice, or emphasizing a link.
For example, if your site is going on maintenance, you can select the focus “Display A Notice ” to display a popup. It will tell your website visitors about the time and other details of your site maintenance. This feature can also be used to display sign-up forms or to redirect visitors to a product page.
Once you have selected the focus, you can select how you want to engage the visitors like on their arrival at your site, or after how many seconds you want to show the popup.
You can select the type of style you want to use to engage visitors. Such as if you want to display a bar across the header, a full-page window, a notification, or a popup?
This feature can help you increase the number of leads, sales of a product or service.

5. Email Builder
Emails are still the most preferable type of communication method when it comes to business. They’re used to nurture your leads, bring back the users to complete the purchase, update the readers about your newly published articles.
People may buy your products if your emails and the content inside them are well-written and designed.
This is where the Skyhook ERP email building feature comes in handy. It provides you several email templates you can use for your campaigns. With these templates, you can write dynamic content that can be changed as per your needs. This feature makes it very simple to build attractive and elegant emails. You just need to use the drag and drop feature to create emails that attract users, drive conversions, and grow your email list.

6. Page Builder
One of the most significant features of Skyhook ERP is the campaign Builder. Skyhook ERP page builder lets you create landing pages for your offers, promotions, programs, and campaigns. Create responsive landing pages by using the easy drag and drop interface.
You won’t face any technical issues while creating your landing pages with Skyhook ERP. Furthermore, you can also run A/B tests on these landing pages and add forms to capture leads.
Add forms that play a valuable role in Skyhook ERP. They help merchants to collect, organize, analyze data, and customer behavior with ease.

7. Lead Nurturing
Do you know, approximately 96% of users visit your website without an intention to buy something?
Nurturing is needed to convert them into your customers. Lead nurturing is essential for every business. It consistently turns your prospects into customers. It can turn your customers into brand advocates. Skyhook ERP does this job pretty easily and automatically.
By creating email campaigns-you can nurture your leads, engage them, and move them forward in your marketing funnel. All you need to do is to create content that resonates with the user’s stage. This software will deliver that content to every single user in that particular stage. If you keep the customer stage in your mind while creating the content, you’ll make it more personalized. Nothing nurtures a user better than consistent and personalized content.


8. A/B Testing
You have enough time to test your marketing strategy, sales pitch, and emails to make sure they perform well.
Skyhook ERP helps you figure out the best online promotional and automated marketing strategies for your business. It has a built-in A/B testing feature for both emails and landing pages.
Use Skyhook ERP’s A/B testing to assess which one out of two automated marketing campaigns is more effective in terms of CTR or conversion rates in pages.
In an A/B test, you can set up two variations of the single campaign and send them a part of your total recipients. Skyhook ERP allows you to test a number of different elements so that you can test which content is engaging your target audience. It can be an email subject line, email body or an active CTA.

9. User Activity Tracking
With Skyhook ERP, you can track the user’s activity that help you identify their interests. You can do this by simply adding a code to your Skyhook ERP CRM. Once you have done this, it will track which product page a user is visiting, what is he purchasing, and what’s not.
This helps you get a better understanding about in what type of products a customer is interested. So that you can create your campaigns according to it.
10. Dynamic Content For Personalization
Before discussing anything on this, let me show you data about personalized content.
Emails with personalized content have 6x higher transaction rates.
Emails with a personalized subject line have 26% higher open rates.
People love to open emails that are created just for them. Skyhook ERP allows dynamic customization in emails, forms, and landing pages for specific customer segments, groups of leads, and prospects. It can be anything like you’re working on your welcome email series, dynamic content, or another marketing automation technique. This effective marketing automation tool will definitely help you.

11. Customer Retention
As per the reports, 5% increase in customer retention can lead to an increase in profits of between 25% and 95%. Moreover, customer retention also plays a significant role in driving retail revenue.
Here’s how Skyhook ERP can give a boost to customer retention.
It employs triggered messaging which is a perfect way to suggest testimonials, ask for product reviews, feedback, send referrals, rewards, and incentives. This engages customers and increases the chances of retaining them.
Moreover, it uses post-sale customer nurturing that offers cross-sells and upsells, sends targeted and personalized messages to your customers, and monitors their behavior.
Every marketer wants new customers and puts all of their efforts into nurturing them. But, they forget to nourish their existing customers and lose a big part of their sales. Consequently, it is a well-known fact that customer retention is highly valuable to your business. Free marketing automation software platforms like Skyhook ERP enables teams to acquire, nurture, close, and retain sales qualified leads(SQLs).

12. Crucial Campaign Run
Effective marketing automation makes it easier to pick up an understanding of your procedure adequacy and marketing spend. For a small business with limited resources, this can be more challenging.
The most useful marketing automation features are Analytics and Reporting (52%), campaign management (46%), and lead nurturing (46%). It becomes obvious that analytics and reporting resonate with so many.
Marketers run various email marketing campaigns that drive sales as well as prove their campaign’s success.
But, if you don’t have any data to measure, how would you accomplish this?
An effective Marketing Automation platform includes reporting and analytics features that provide all the valuable data you need to run your campaigns. Skyhook ERP fits into these criteria. If you connect your E-Commerce store with Skyhook ERP, you can:
Sync your customer’s data over Skyhook ERP in real-time
Track email performance
Increase online sales
Convert abandoned cart into sales
Delight customers with dynamic coupons
Use your data to stay effective and adaptable. You’ll start seeing results quickly. If a small business can determine what strategies are effective, they can double down on what works and what doesn’t. It means they can win more sales and grow their revenue.

13. Saves Time
Time is money. A free marketing automation platform saves your time and money to an extent. Lesser overheads, lesser email marketing preparation, lesser time spent reporting on stats, creating new and high-targeting campaigns.
Skyhook ERP reduces the overall long-time taking task. You can use Skyhook ERP features including dynamic content, campaign decision, and conditional logic to win customers with the right content at the right moment. All this requires less and one-time effort. You just need to set up the things once and the rest will be done without your efforts.

14. Works Even When You Sleep
Skyhook ERP is about automation. It will never ever rest. If you’re busy with other tasks, attending an important meeting, or enjoying your vacation. Your marketing automation software will still work at your place. Everything from automated emails, contact segmentation, or social media postings will be done automatically.